£20k
+27%vs May 2024Active10764549Private limited companyBrighton
UNDERSTANDING TARGETING LTD
A84/100From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
01
Summary
UNDERSTANDING TARGETING LTD is an active private limited company (company number 10764549) incorporated on 11 May 2017, registered in Brighton. Its registered activity is market research and public opinion polling (SIC 73200). Latest small accounts cover the period ending 31 May 2025, showing net assets of £20k and cash of £45k, with 2 employees on average. Net assets rose 27% on the prior period (£16k).
Peer position · net assets
By net assets it sits in the upper half of 2,045 comparable companies in the UK (median £6,516, upper quartile £59k).
02
Key dates
- Incorporated
- 11 May 20179 yrs ago
- Next accounts due
- 28 February 2027in 129 days
- Confirmation statement due
- 25 May 2027in 215 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 73200
- Market research and public opinion polling
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
04
Financials
£45k
−43%vs May 2024Not reported
2
No changevs May 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 May 2025 | £20k | £45k | — | £37k | — | — | 2 |
| 31 May 2024 | £16k | £79k | — | £65k | — | — | 2 |
Current ratio1.55Comfortable
Cash per employee£23kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
05
Firmoscan score
84 / 100 · grade A
| 50 | Starting scoreEvery scored company starts here |
| +10 | Positive net assetsNet assets £20,226 at 2025-05-31 |
| +8 | Net assets growing+27.1% vs prior period |
| +8 | Comfortable liquidityCurrent ratio 1.55 |
| +8 | EstablishedIncorporated 2017-05-11 (9 years) |
| 84 | Score, grade A |
A transparent, rules-based score from filed data only: every point lists its evidence. It is not a credit rating or advice. How the score is computed.
06
Ownership and control
- Mr Samuel Jeffers
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr Kevin James Carmody
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr Louis Knight-Webb
- owns 25–50% of shares
- holds 25–50% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Confirmation statement duein 215 days
- Next accounts duein 129 days
- Accounts period endNet assets £20k · small accounts
- Accounts period endNet assets £16k · small accounts
- Incorporated
08
Similar companies in Brighton
- HUMANKIND RESEARCH LIMITEDBrighton · inc. Mar 2017
- AVANT-GARDE WORKS LTDHove · inc. Apr 2016
- KVASIR RESEARCH LTDWorthing · inc. Sept 2018
- ADAM HANKINSON CONSULTING LTD.Hove · inc. Sept 2018
- JAMMY! RESEARCH LTDBrighton · inc. Apr 2019
- NAEILED RESEARCH LIMITEDEastbourne · inc. Nov 2014
All companies incorporated on 11 May 2017 · in May 2017.
09
Reminders for UNDERSTANDING TARGETING LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.