−£273k
vs Dec 2024Active12445959Private limited companyPolegate
INNOVATIVE METRICS UK LTD
Significant control: Kurosh Zahabian (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Advertising agencies (SIC 73110). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
INNOVATIVE METRICS UK LTD is an active private limited company (company number 12445959) incorporated on 6 February 2020, registered in Polegate. Its registered activity is advertising agencies (SIC 73110). Latest abridged accounts cover the period ending 31 December 2025, showing net assets of −£273k and cash of £64k, with 0 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 12% on the prior period (−£310k). Across the last 3 periods on record the net-asset trend is volatile.
Peer position · net assets
By net assets it sits in the bottom quarter of 325 comparable companies in Brighton (median £4,670, upper quartile £33k).
02
Ownership and control
- Kurosh Zahabian
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
- Nicholas Chapman
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 6 February 20206 yrs ago
- Next accounts due
- 30 September 2027in 337 days
- Confirmation statement due
- 20 February 2027in 115 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Unaudited Abridged
- Size band
- MicroCompanies Act thresholds
05
Financials
£64k
+1133%vs Dec 2024Not disclosed
0
vs Dec 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2025 | −£273k | £64k | £67k | £404k | — | — | 0 |
| 31 December 2024 | −£310k | £5,152 | £80k | £395k | — | — | 0 |
| 31 December 2023 | −£257k | £8,494 | £67k | £333k | — | — | 0 |
Current ratio0.32Current assets ÷ creditors within one year
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-272,617 at 31 December 2025
- Net assets up 10% or more on the prior period+12.1% vs prior period
- Current assets below creditors within one yearCurrent ratio 0.32
- Cash at bank of £50,000 or moreCash £63,510
- Three or more accounting periods on record3 periods on record
- Incorporated five or more years agoIncorporated 6 February 2020
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 337 days
- Confirmation statement duein 115 days
- Accounts period endNet liabilities £273k · abridged accounts
- Accounts period endNet liabilities £310k · abridged accounts
- Accounts period endNet liabilities £257k · abridged accounts
- Incorporated
08
Similar companies in Brighton
- MAGICK A.D LTDBrighton And Hove · inc. Feb 2020
- SUSSEX MEDIA LTDEastbourne · inc. Feb 2020
- BEARHUG MARKETING LTDHove · inc. Feb 2020
- SOW MARKETING LTDBrighton · inc. Jan 2020
- KEN BROOKER CREATIVE LTDPolegate · inc. Jan 2020
- NET NATIVES LIMITEDBrighton · inc. Dec 2019
All companies incorporated on 6 February 2020 · in Feb 2020.
09
Reminders for INNOVATIVE METRICS UK LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.