−£4,445
vs Jun 2025Active12664074Private limited companyHayes
A1 DIRECT LIMITED
Significant control: Debee Saud (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does A1 Direct Limited sell?
Registered activity: Retail sale via mail order houses or via Internet (SIC 47910). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
A1 DIRECT LIMITED is an active private limited company (company number 12664074) incorporated on 11 June 2020, registered in Hayes. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest micro accounts cover the period ending 30 June 2026, showing net assets of −£4,445, with 2 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 54% on the prior period (−£9,702). Across the last 3 periods on record the net-asset trend is volatile.
Peer position · net assets
By net assets it sits in the bottom quarter of 7,934 comparable companies in Greater London (median £100, upper quartile £4,680).
02
Ownership and control
- Mr Debee Saud
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 11 June 20206 yrs ago
- Next accounts due
- 30 March 2028in 523 days
- Confirmation statement due
- 25 June 2027in 244 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
05
Financials
Not reported
Not disclosed
2
No changevs Jun 2025| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2026 | −£4,445 | — | — | — | — | — | 2 |
| 30 June 2025 | −£9,702 | — | — | — | — | — | 2 |
| 30 June 2024 | £21k | — | — | — | — | — | 2 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
06
Filing and accounts signals
- Net assets below zeroNet assets £-4,445 at 30 June 2026
- Net assets up 10% or more on the prior period+54.2% vs prior period
- Three or more accounting periods on record3 periods on record
- Incorporated five or more years agoIncorporated 11 June 2020
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 523 days
- Confirmation statement duein 244 days
- Accounts period endNet liabilities £4,445 · micro accounts
- Accounts period endNet liabilities £9,702 · micro accounts
- Accounts period endNet assets £21k · micro accounts
- Incorporated
08
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- LONDON COCO LTDHampton · inc. Jun 2020
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- EVERQUALITY LTDMorden · inc. Jun 2020
- PRIME GIBRALTAR LTDRuislip · inc. Jun 2020
All companies incorporated on 11 June 2020 · in Jun 2020.
09
Reminders for A1 DIRECT LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.