Firmoscan
Active13773527Private limited companyLondon

THE WHAT IF EXPERIMENT LTD

Significant control: Sade Banks-Tubi (50–75%)

Companies HouseCompanies House

From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms

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Registered activity: Management consultancy activities other than financial management (SIC 70229). We’re building product and service lists for UK companies. Get this one when it’s ready.

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01

Summary

Generated from filed data · no estimates

THE WHAT IF EXPERIMENT LTD is an active private limited company (company number 13773527) incorporated on 30 November 2021, registered in London. Its registered activity is management consultancy activities other than financial management (SIC 70229). Latest small accounts cover the period ending 30 November 2024, showing net assets of −£18k and cash of £5,807, with 1 employee on average. Net assets fell 5433% on the prior period (£332).

Peer position · net assets

By net assets it sits in the bottom quarter of 31,398 comparable companies in London (median £2,815, upper quartile £34k).

02

Ownership and control

1 active · 1 other
  • Ms Sade Banks-Tubi
    Individual · since 30 November 2021
    • owns 50–75% of shares
    • owns 50–75% of shares
    • owns 50–75% of shares
    • holds 50–75% of voting rights
    • holds 50–75% of voting rights
    • holds 50–75% of voting rights
    • can appoint or remove directors
    • can appoint or remove directors
    • can appoint or remove directors
  • Ms Chloe Osborne
    Individual · since 30 November 2021 · ceased 12 May 2023
    • owns 50–75% of shares
    • owns 50–75% of shares
    • owns 50–75% of shares
    • holds 50–75% of voting rights
    • holds 50–75% of voting rights
    • holds 50–75% of voting rights
    • can appoint or remove directors
    • can appoint or remove directors
    • can appoint or remove directors

Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.

03

Key dates

Incorporated
30 November 20214 yrs ago
Next accounts due
30 August 202657 days overdue
Confirmation statement due
14 December 2026in 49 days

Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.

04

Activity

SIC 70229
Management consultancy activities other than financial management
Accounts type
Total Exemption Full
Size band
MicroCompanies Act thresholds
05

Financials

2 periods on record · latest ending 30 November 2024
Net assets
−£18k
−5433%vs Nov 2023
Cash at bank
£5,807
+571%vs Nov 2023
Turnover
Not reported
Employees
1
No changevs Nov 2023
Net assets
−£18k
Cash at bank
£5,807
Average employees
1
Filed accounts by period, newest first
Period endNet assetsCashDebtorsCreditors <1yTurnoverProfitEmployees
30 November 2024−£18k£5,807£46k£24k——1
30 November 2023£332£865£28k£29k——1
Current ratio2.13Current assets ÷ creditors within one year
Cash per employee£5,807Cash ÷ average employees

Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.

06

Filing and accounts signals

Facts from the register · no rating
  • Net assets below zeroNet assets £-17,707 at 30 November 2024
  • Net assets down 25% or more on the prior period-5433.4% vs prior period
  • Current assets at least 1.5× creditors within one yearCurrent ratio 2.13
  • Incorporated two to five years agoIncorporated 30 November 2021
  • Accounts past their due dateDue 30 August 2026

Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.

07

Timeline

Newest first
  1. Confirmation statement duein 49 days
  2. Next accounts due57 days overdue
  3. Accounts period endNet liabilities £18k · small accounts
  4. Accounts period endNet assets £332 · small accounts
  5. Incorporated
08

Similar companies in London

Same activity (management consultancy activities other than financial management), closest in incorporation date

All companies incorporated on 30 November 2021 · in Nov 2021.

09

Reminders for THE WHAT IF EXPERIMENT LTD

Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.

Source: Companies House register, snapshot 2026-08-31; accounts from the Companies House accounts data product. Open Government Licence v3.0. View on Companies House. Methodology · About · Markdown.

This information comes from public filings and our automated processing of them. It may contain errors, be incomplete or be out of date, and is not advice or a credit reference. Check the official record before relying on it. Terms · Privacy · Report an error (corrected within one working day).