−£2,713
vs Dec 2023Active13807619Private limited companyWaterlooville
3E CHOICE LTD
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
01
Summary
3E CHOICE LTD is an active private limited company (company number 13807619) incorporated on 18 December 2021, registered in Waterlooville. Its registered activity is retail sale of electrical household appliances in specialised stores (SIC 47540). Latest small accounts cover the period ending 31 December 2024, showing net assets of −£2,713 and cash of £11k, with 1 employee on average. Net assets rose 21% on the prior period (−£3,430).
Peer position · net assets
By net assets it sits in the bottom quarter of 1,494 comparable companies in the UK (median £7,612, upper quartile £87k).
02
Key dates
- Incorporated
- 18 December 20214 yrs ago
- Next accounts due
- 30 September 202622 days overdue
- Confirmation statement due
- 1 January 2027in 71 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
03
Activity
- SIC 47540
- Retail sale of electrical household appliances in specialised stores
- SIC 47640
- Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
- SIC 47650
- Retail sale of games and toys in specialised stores
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
04
Financials
£11k
−30%vs Dec 2023Not reported
1
No changevs Dec 2023| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2024 | −£2,713 | £11k | £59 | — | — | — | 1 |
| 31 December 2023 | −£3,430 | £15k | £5,666 | — | — | — | 1 |
Cash per employee£11kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
05
Filing and accounts signals
- Net assets below zeroNet assets £-2,713 at 31 December 2024
- Net assets up 10% or more on the prior period+20.9% vs prior period
- Incorporated two to five years agoIncorporated 18 December 2021
- Accounts past their due dateDue 30 September 2026
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
06
Ownership and control
- Sturd Holdings Limited
- owns 75–100% of shares
- holds 75–100% of voting rights
- Mr Gabriel Razvan Paul
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents.
07
Timeline
- Confirmation statement duein 71 days
- Next accounts due22 days overdue
- Accounts period endNet liabilities £2,713 · small accounts
- Accounts period endNet liabilities £3,430 · small accounts
- Incorporated
08
Similar companies in Portsmouth
- A1 SALES AND INSTALLATION LTDChichester · inc. Mar 2023
- WALKANDWORK LTDWaterlooville · inc. Feb 2024
- ZENZAY LIVIN LTDHorndean · inc. Apr 2024
- ALAMI TRADING LTDFareham · inc. Apr 2025
- SILENT BUDDY CO LTDFareham · inc. Apr 2025
- FANCHOI LIMITEDFareham · inc. Jan 2018
All companies incorporated on 18 December 2021 · in Dec 2021.
09
Reminders for 3E CHOICE LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.