−£74k
vs Jun 2024Active02599567Private limited companyReading
DESIGN DIRECTIONS LIMITED
Significant control: Simon Timothy Wilson (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Artistic creation (SIC 90030). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
DESIGN DIRECTIONS LIMITED is an active private limited company (company number 02599567) incorporated on 9 April 1991, registered in Reading. Its registered activity is artistic creation (SIC 90030). Latest small accounts cover the period ending 30 June 2025, showing net assets of −£74k and cash of £22k, with 4 employees on average. Net assets rose 2% on the prior period (−£76k).
Peer position · net assets
By net assets it sits in the bottom quarter of 251 comparable companies in Reading (median £1,224, upper quartile £16k).
02
Ownership and control
- Mr Simon Timothy Wilson
- owns 75–100% of shares
- holds 75–100% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 9 April 199135 yrs ago
- Next accounts due
- 30 March 2027in 156 days
- Confirmation statement due
- 23 April 2027in 180 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 90030
- Artistic creation
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£22k
+69%vs Jun 2024Not reported
4
No changevs Jun 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2025 | −£74k | £22k | — | £166k | — | — | 4 |
| 30 June 2024 | −£76k | £13k | — | £147k | — | — | 4 |
Current ratio0.71Current assets ÷ creditors within one year
Cash per employee£5,460Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-74,407 at 30 June 2025
- Current assets below creditors within one yearCurrent ratio 0.71
- Incorporated five or more years agoIncorporated 9 April 1991
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 180 days
- Next accounts duein 156 days
- Accounts period endNet liabilities £74k · small accounts
- Accounts period endNet liabilities £76k · small accounts
- Incorporated
08
Similar companies in Reading
- BLACK ISLAND STUDIOS LIMITEDReading · inc. Apr 1991
- REAL TIME VIDEO LIMITEDReading · inc. May 1990
- SHOT IN THE LIGHT LIMITEDCrowthorne · inc. Feb 1990
- ORCHARD LIMITEDBracknell · inc. Jul 1992
- ORIGINAL PRODUCTIONS LIMITEDMaidenhead · inc. Oct 1989
- VOYAGE BRAND & COMMUNICATION LTDReading · inc. Jun 1993
All companies incorporated on 9 April 1991 · in Apr 1991.
09
Reminders for DESIGN DIRECTIONS LIMITED
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