£847k
−12%vs Dec 2023Active03745785Private limited companyLondon
INITIAL REWARDS LIMITED
Significant control: Lee Reuben (25–50%), Jonathan Dennis Reuben (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Initial Rewards Limited sell?
Registered activity: Advertising agencies (SIC 73110). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
INITIAL REWARDS LIMITED is an active private limited company (company number 03745785) incorporated on 6 April 1999, registered in London. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 December 2024, showing net assets of £847k and cash of £361k, with 12 employees on average. Net assets fell 12% on the prior period (£966k).
Peer position · net assets
By net assets it sits in the top quarter of 5,115 comparable companies in London (median £1,963, upper quartile £25k).
02
Ownership and control
- Mr Lee Reuben
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mr Jonathan Dennis Reuben
- owns 25–50% of shares
- holds 25–50% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 6 April 199927 yrs ago
- Next accounts due
- 30 September 202623 days overdue
- Confirmation statement due
- 20 April 2027in 179 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- SmallCompanies Act thresholds
05
Financials
£361k
+289%vs Dec 2023Not reported
12
+9%vs Dec 2023| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2024 | £847k | £361k | £722k | — | — | — | 12 |
| 31 December 2023 | £966k | £93k | £1.02m | — | — | — | 11 |
Cash per employee£30kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £846,668 at 31 December 2024
- Cash at bank of £50,000 or moreCash £360,826
- Incorporated five or more years agoIncorporated 6 April 1999
- Accounts past their due dateDue 30 September 2026
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 179 days
- Next accounts due23 days overdue
- Accounts period endNet assets £847k · small accounts
- Accounts period endNet assets £966k · small accounts
- Incorporated
08
Similar companies in London
- EUREKA! DESIGN CONSULTANTS LIMITEDLondon · inc. Apr 1999
- DARE NCS LIMITEDLondon · inc. Apr 1999
- AKA NYC LIMITEDLondon · inc. Apr 1999
- PHD INTERNATIONAL LIMITEDLondon · inc. Apr 1999
- TERRIER LTD.London · inc. Apr 1999
- HIVE ASSOCIATES LIMITEDLondon · inc. Mar 1999
All companies incorporated on 6 April 1999 · in Apr 1999.
09
Reminders for INITIAL REWARDS LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.