£4.38m
+1%vs Dec 2024Active03845329Private limited companyOverstrand
PREMIUM CHOICE LIMITED
Significant control: Mers Ins Limited (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Non-life insurance (SIC 65120). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
PREMIUM CHOICE LIMITED is an active private limited company (company number 03845329) incorporated on 21 September 1999, registered in Overstrand. Its registered activity is non-life insurance (SIC 65120). Latest medium accounts cover the period ending 31 December 2025, showing net assets of £4.38m and cash of £522k, with 72 employees on average. Turnover was £8.52m and profit for the year £49k. Net assets rose 1% on the prior period (£4.33m). Across the last 3 periods on record the net-asset trend is flat.
Peer position · net assets
By net assets it sits in the top quarter of 57 comparable companies in Birmingham (median £67k, upper quartile £366k).
02
Ownership and control
- Mers Ins Limited
- owns 75–100% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 21 September 199927 yrs ago
- Next accounts due
- 30 September 2027in 339 days
- Confirmation statement due
- 5 October 2027in 344 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 65120
- Non-life insurance
- SIC 66220
- Activities of insurance agents and brokers
- Accounts type
- Medium
- Size band
- SmallCompanies Act thresholds
05
Financials
£522k
−10%vs Dec 2024£8.52m
+4%vs Dec 202472
−14%vs Dec 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2025 | £4.38m | £522k | £8.11m | — | £8.52m | £49k | 72 |
| 31 December 2024 | £4.33m | £578k | £7.64m | — | £8.23m | £1,326 | 84 |
| 31 December 2023 | £4.33m | £355k | £8.22m | — | £10.53m | £212k | 89 |
| 31 December 2022 | — | — | — | — | — | — | — |
Net margin0.6%Profit for the year ÷ turnover
Cash per employee£7,247Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £4,379,100 at 31 December 2025
- Cash at bank of £50,000 or moreCash £521,787
- Three or more accounting periods on record4 periods on record
- Incorporated five or more years agoIncorporated 21 September 1999
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 344 days
- Next accounts duein 339 days
- Accounts period endNet assets £4.38m · medium accounts
- Accounts period endNet assets £4.33m · medium accounts
- Accounts period endNet assets £4.33m · medium accounts
- Accounts period end
- Incorporated
08
Similar companies in Birmingham
- RESIDENTSLINE LIMITEDWolverhampton · inc. Nov 1999
- MASON JAMES INSURANCE SERVICES LIMITEDBirmingham · inc. Jul 1999
- INSURANCE, RISK & CLAIMS MANAGEMENT LIMITEDBirmingham · inc. Feb 2000
- GOMM (2000) LIMITEDWest Midlands · inc. Mar 2000
- DIRECT ASSURED LIMITEDBirmingham · inc. Oct 1998
- KGJ COMMERCIAL INSURANCE SERVICES LIMITEDBirmingham · inc. Aug 1998
All companies incorporated on 21 September 1999 · in Sept 1999.
09
Reminders for PREMIUM CHOICE LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.