£2.55m
−16%vs Sept 2024Active04183585Private limited companyRochester
IDEAL DIRECT LIMITED
Significant control: Sarabjit Singh Mahon (25–50%), Pritpal Kaur Mahon (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Ideal Direct Limited sell?
Registered activity: Retail sale via mail order houses or via Internet (SIC 47910). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
IDEAL DIRECT LIMITED is an active private limited company (company number 04183585) incorporated on 20 March 2001, registered in Rochester. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest abridged accounts cover the period ending 30 September 2025, showing net assets of £2.55m and cash of £481k, with 7 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 16% on the prior period (£3.02m).
Peer position · net assets
By net assets it sits in the top quarter of 1,245 comparable companies in Kent (median £100, upper quartile £7,414).
02
Ownership and control
- Mr Sarabjit Singh Mahon
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mrs Pritpal Kaur Mahon
- owns 25–50% of shares
- holds 25–50% of voting rights
- Mb Strategic Holdings Limited
- owns 25–50% of shares
- holds 25–50% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 20 March 200125 yrs ago
- Next accounts due
- 30 June 2027in 248 days
- Confirmation statement due
- 3 April 2027in 160 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- SIC 96090
- Other service activities n.e.c.
- Accounts type
- Unaudited Abridged
- Size band
- MicroCompanies Act thresholds
05
Financials
£481k
−46%vs Sept 2024Not disclosed
7
No changevs Sept 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | £2.55m | £481k | £414k | — | — | — | 7 |
| 30 September 2024 | £3.02m | £885k | £519k | — | — | — | 7 |
Cash per employee£69kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £2,552,529 at 30 September 2025
- Cash at bank of £50,000 or moreCash £480,666
- Incorporated five or more years agoIncorporated 20 March 2001
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 248 days
- Confirmation statement duein 160 days
- Accounts period endNet assets £2.55m · abridged accounts
- Accounts period endNet assets £3.02m · abridged accounts
- Incorporated
08
Similar companies in Kent
- TMAMO LIMITEDEast Sussex · inc. Jul 2001
- JADEBAY LIMITEDNew Romney · inc. Nov 2000
- DJM MUSIC LIMITEDTonbridge · inc. Feb 2002
- CANDLES ON THE WEB LIMITEDAylesford · inc. Apr 2000
- TRANS-EUROPEAN SATELLITE SERVICES (TESS) LIMITEDBexhill-On-Sea · inc. Mar 2000
- A A MARRIOTT LIMITEDWest Malling · inc. Apr 2002
All companies incorporated on 20 March 2001 · in Mar 2001.
09
Reminders for IDEAL DIRECT LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.