£3,315
+21%vs Mar 2024Active04561702Private limited companyCheltenham
DIRECT SALES LIMITED
Significant control: Robert Charles Froud (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Direct Sales Limited sell?
Registered activity: Retail sale via mail order houses or via Internet (SIC 47910). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
DIRECT SALES LIMITED is an active private limited company (company number 04561702) incorporated on 14 October 2002, registered in Cheltenham. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest small accounts cover the period ending 31 March 2025, showing net assets of £3,315 and cash of £295, with 0 employees on average. Net assets rose 21% on the prior period (£2,743).
Peer position · net assets
By net assets it sits in the upper half of 8,222 comparable companies in Other (median £100, upper quartile £8,045).
02
Ownership and control
- Mr Robert Charles Froud
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 14 October 200224 yrs ago
- Next accounts due
- 31 December 2026in 66 days
- Confirmation statement due
- 28 October 2026in 2 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£295
−7%vs Mar 2024Not reported
0
vs Mar 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2025 | £3,315 | £295 | — | — | — | — | 0 |
| 31 March 2024 | £2,743 | £318 | — | — | — | — | 0 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £3,315 at 31 March 2025
- Net assets up 10% or more on the prior period+20.9% vs prior period
- Incorporated five or more years agoIncorporated 14 October 2002
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 66 days
- Confirmation statement duein 2 days
- Accounts period endNet assets £3,315 · small accounts
- Accounts period endNet assets £2,743 · small accounts
- Incorporated
08
Similar companies in the UK
- USAVED LIMITEDHarrogate · inc. Oct 2002
- CIPHER CRYSTAL LIMITEDSuffolk · inc. Oct 2002
- JENNYSIS LTDDorchester · inc. Oct 2002
- BOOTSANDBALLS LTDLiskeard · inc. Oct 2002
- BUSINESS LAUNCH LIMITEDBury St. Edmunds · inc. Oct 2002
- MILTECH DEVELOPMENTS LIMITEDAndover · inc. Sept 2002
All companies incorporated on 14 October 2002 · in Oct 2002.
09
Reminders for DIRECT SALES LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.