£111k
−11%vs Jan 2024Active08175141Private limited companyAldershot
POOLS DIRECT LIMITED
Significant control: James Justin Whiteley (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Pools Direct Limited sell?
Registered activity: Other retail sale in non-specialised stores (SIC 47190). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
POOLS DIRECT LIMITED is an active private limited company (company number 08175141) incorporated on 10 August 2012, registered in Aldershot. Its registered activity is other retail sale in non-specialised stores (SIC 47190). Latest small accounts cover the period ending 31 January 2025, showing net assets of £111k and cash of £45k, with 3 employees on average. Net assets fell 11% on the prior period (£125k).
Peer position · net assets
By net assets it sits in the top quarter of 244 comparable companies in Surrey (median £527, upper quartile £24k).
02
Ownership and control
- Mr James Justin Whiteley
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 10 August 201214 yrs ago
- Next accounts due
- 31 October 2026in 8 days
- Confirmation statement due
- 24 August 2027in 305 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47190
- Other retail sale in non-specialised stores
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£45k
−11%vs Jan 2024Not reported
3
No changevs Jan 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 January 2025 | £111k | £45k | £8,969 | — | — | — | 3 |
| 31 January 2024 | £125k | £51k | £5,626 | — | — | — | 3 |
Cash per employee£15kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £110,869 at 31 January 2025
- Incorporated five or more years agoIncorporated 10 August 2012
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 305 days
- Next accounts duein 8 days
- Accounts period endNet assets £111k · small accounts
- Accounts period endNet assets £125k · small accounts
- Incorporated
08
Similar companies in Surrey
- PAISLEY CAT LTDFarnham · inc. Aug 2012
- GROUNDMECH MACHINERY LIMITEDHaslemere · inc. Aug 2012
- ATC ENTERPRISES LTDHorsham · inc. Jul 2012
- FRINAB FRISTAD INDUSTRY LIMITEDCrawley · inc. Sept 2012
- BROWN SUGAR MANAGEMENT LIMITEDRedhill · inc. Sept 2012
- SHUVAKAMANA LTDAldershot · inc. Oct 2012
All companies incorporated on 10 August 2012 · in Aug 2012.
09
Reminders for POOLS DIRECT LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.