−£26k
vs Jun 2024Active08544787Private limited companyLeamington Spa
DIRECT ADVANTAGE LIMITED
Significant control: Philip Hands (50–75%), Alexis John Charles Headington Yates (25–50%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Other information technology service activities (SIC 62090). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
DIRECT ADVANTAGE LIMITED is an active private limited company (company number 08544787) incorporated on 24 May 2013, registered in Leamington Spa. Its registered activity is other information technology service activities (SIC 62090). Latest small accounts cover the period ending 30 June 2025, showing net assets of −£26k and cash of £92, with 2 employees on average. Net assets fell 13% on the prior period (−£23k).
Peer position · net assets
By net assets it sits in the bottom quarter of 485 comparable companies in Coventry (median £3,583, upper quartile £41k).
02
Ownership and control
- Mr Philip Hands
- owns 50–75% of shares
- holds 50–75% of voting rights
- Mr Alexis John Charles Headington Yates
- owns 25–50% of shares
- holds 25–50% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 24 May 201313 yrs ago
- Next accounts due
- 30 March 2027in 157 days
- Confirmation statement due
- 7 June 2027in 226 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 62090
- Other information technology service activities
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£92
−30%vs Jun 2024Not reported
2
No changevs Jun 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2025 | −£26k | £92 | £2.08m | — | — | — | 2 |
| 30 June 2024 | −£23k | £131 | £2.57m | — | — | — | 2 |
Cash per employee£46Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-26,062 at 30 June 2025
- Incorporated five or more years agoIncorporated 24 May 2013
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 226 days
- Next accounts duein 157 days
- Accounts period endNet liabilities £26k · small accounts
- Accounts period endNet liabilities £23k · small accounts
- Incorporated
08
Similar companies in Coventry
- PLANNING FOR TECHNOLOGY LIMITEDCoventry · inc. May 2013
- CONTINUOUS KAIZEN SOLUTIONS LTDRugby · inc. May 2013
- TESTFYRA LIMITEDRoyal Leamington Spa · inc. Jun 2013
- EPOS ANYTIME LIMITEDCoventry · inc. Jul 2013
- MOTIVE EXPERIENCE DESIGN LIMITEDCoventry · inc. Apr 2013
- FLEXIBLE SERVICES LIMITEDCoventry · inc. Apr 2013
All companies incorporated on 24 May 2013 · in May 2013.
09
Reminders for DIRECT ADVANTAGE LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.