−£33k
vs Feb 2024Liquidation09499492Private limited companySwansea
PRETEND LIMITED
Significant control: Ian David Budd (75–100%)
In liquidationThe company is being wound up. A liquidator deals with its affairs, assets and creditors' claims. Status as shown on the Companies House register at 31 August 2026; it may have changed since. Check the live record.
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Pretend Limited sell?
Registered activity: Retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
PRETEND LIMITED is a liquidation private limited company (company number 09499492) incorporated on 19 March 2015, registered in Swansea. Its registered activity is retail sale of sports goods, fishing gear, camping goods, boats and bicycles (SIC 47640). Latest micro accounts cover the period ending 28 February 2025, showing net assets of −£33k, with 2 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 56% on the prior period (−£21k).
Peer position · net assets
By net assets it sits in the bottom quarter of 5,077 comparable companies in the UK (median £1,709, upper quartile £32k).
02
Ownership and control
- Mr Ian David Budd
- owns 75–100% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 19 March 201511 yrs ago
- Next accounts due
- 28 November 2026in 36 days
- Confirmation statement due
- 2 April 2027in 161 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47640
- Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
- SIC 47710
- Retail sale of clothing in specialised stores
- SIC 47721
- Retail sale of footwear in specialised stores
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
05
Financials
Not reported
Not disclosed
2
No changevs Feb 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 28 February 2025 | −£33k | — | — | £57k | — | — | 2 |
| 29 February 2024 | −£21k | — | — | £59k | — | — | 2 |
Current ratio0.66Current assets ÷ creditors within one year
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
06
Filing and accounts signals
- Net assets below zeroNet assets £-32,991 at 28 February 2025
- Net assets down 25% or more on the prior period-56.3% vs prior period
- Current assets below creditors within one yearCurrent ratio 0.66
- Incorporated five or more years agoIncorporated 19 March 2015
- Register status is not ActiveLiquidation
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 161 days
- Next accounts duein 36 days
- Accounts period endNet liabilities £33k · micro accounts
- Accounts period endNet liabilities £21k · micro accounts
- Incorporated
08
Similar companies in Swansea
- WIWER LIMITEDSwansea · inc. Jun 2015
- S M PEARSON LTDSwansea · inc. Dec 2014
- GRIPSTAR LIMITEDAmmanford · inc. Jun 2015
- AIR SHOT LIMITEDSwansea · inc. Jul 2014
- SPORTOURING LIMITEDLlanelli · inc. Mar 2014
- SURFWHITESANDS LTDHaverfordwest · inc. Mar 2014
All companies incorporated on 19 March 2015 · in Mar 2015.
09
Reminders for PRETEND LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.