£117k
+25%vs Dec 2024Active12309985Private limited companySlough
WESTEND CHOICE LTD
Significant control: Shazib Zaheer (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Westend Choice Ltd sell?
Registered activity: Retail sale via mail order houses or via Internet (SIC 47910). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
WESTEND CHOICE LTD is an active private limited company (company number 12309985) incorporated on 12 November 2019, registered in Slough. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest abridged accounts cover the period ending 31 December 2025, showing net assets of £117k and cash of £52k, with 3 employees on average. As abridged accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 25% on the prior period (£94k).
Peer position · net assets
By net assets it sits in the top quarter of 1,349 comparable companies in Reading (median £100, upper quartile £6,933).
02
Ownership and control
- Mr Shazib Zaheer
- owns 75–100% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 12 November 20196 yrs ago
- Next accounts due
- 30 September 2027in 342 days
- Confirmation statement due
- 26 November 2026in 34 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Unaudited Abridged
- Size band
- MicroCompanies Act thresholds
05
Financials
£52k
+45%vs Dec 2024Not disclosed
3
+200%vs Dec 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2025 | £117k | £52k | £11k | £63k | — | — | 3 |
| 31 December 2024 | £94k | £36k | £9,131 | £62k | — | — | 1 |
Current ratio2.91Current assets ÷ creditors within one year
Cash per employee£17kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £116,947 at 31 December 2025
- Net assets up 10% or more on the prior period+24.6% vs prior period
- Current assets at least 1.5× creditors within one yearCurrent ratio 2.91
- Cash at bank of £50,000 or moreCash £51,770
- Incorporated five or more years agoIncorporated 12 November 2019
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 342 days
- Confirmation statement duein 34 days
- Accounts period endNet assets £117k · abridged accounts
- Accounts period endNet assets £94k · abridged accounts
- Incorporated
08
Similar companies in Reading
- ARA COLLECTIONS LTDSlough · inc. Nov 2019
- ENTERPRISE MADINA LTDSlough · inc. Nov 2019
- JULKA AND OLEK LIMITEDBracknell · inc. Nov 2019
- SKARN LTDReading · inc. Nov 2019
- BARGAIN HUNT LIMITEDBasingstoke · inc. Oct 2019
- FUERTE TRADE LTDReading · inc. Nov 2019
All companies incorporated on 12 November 2019 · in Nov 2019.
09
Reminders for WESTEND CHOICE LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.