−£552k
vs Sept 2024Active12849833Private limited companyBirmingham
REAL DIRECTION LTD
Significant control: Luke Cato (25–50%), Ford Family Foundation (50–75%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
Coming soon · product and service lists
What does Real Direction Ltd sell?
Registered activity: Reproduction of video recording (SIC 18202). We’re building product and service lists for UK companies. Get this one when it’s ready.
One email, only about this. If we don’t launch within 60 days we’ll tell you. Privacy
01
Summary
REAL DIRECTION LTD is an active private limited company (company number 12849833) incorporated on 1 September 2020, registered in Birmingham. Its registered activity is reproduction of video recording (SIC 18202). Latest small accounts cover the period ending 30 September 2025, showing net assets of −£552k and cash of £18k, with 5 employees on average. Net assets fell 162% on the prior period (−£211k).
Peer position · net assets
By net assets it sits in the bottom quarter of 259 comparable companies in the UK (median £88, upper quartile £6,484).
02
Ownership and control
- Mr Luke Cato
- owns 25–50% of shares
- holds 25–50% of voting rights
- Ford Family Foundation
- owns 50–75% of shares
- holds 50–75% of voting rights
- Mr Tony Ford
- owns 50–75% of shares
- holds 50–75% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 1 September 20206 yrs ago
- Next accounts due
- 30 June 2027in 250 days
- Confirmation statement due
- 15 September 2027in 327 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 18202
- Reproduction of video recording
- SIC 62012
- Business and domestic software development
- SIC 85600
- Educational support services
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£18k
−50%vs Sept 2024Not reported
5
+67%vs Sept 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 September 2025 | −£552k | £18k | £210k | — | — | — | 5 |
| 30 September 2024 | −£211k | £36k | £178k | — | — | — | 3 |
Cash per employee£3,628Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-552,425 at 30 September 2025
- Net assets down 25% or more on the prior period-161.6% vs prior period
- Incorporated five or more years agoIncorporated 1 September 2020
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 327 days
- Next accounts duein 250 days
- Accounts period endNet liabilities £552k · small accounts
- Accounts period endNet liabilities £211k · small accounts
- Incorporated
08
Similar companies in Birmingham
- EAGLESMEDIA LTDSutton Coldfield · inc. Aug 2020
- 15MIN LTDSutton Coldfield · inc. Aug 2020
- VIRASAT FILMS UK LTDWalsall · inc. Feb 2020
- NEW ERA FILMS LTDHalesowen · inc. Nov 2019
- WAVE DIGITAL AGENCY LIMITEDWolverhampton · inc. Jan 2022
- T3RECORDS LTDWest Bromwich · inc. Mar 2019
All companies incorporated on 1 September 2020 · in Sept 2020.
09
Reminders for REAL DIRECTION LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.