−£58k
−1479%vs Jun 2024Active13871317Private limited companyMorpeth
PERSONA DESIGN LTD
Significant control: Daniel James Foster-Smith (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Persona Design Ltd sell?
Registered activity: Business and domestic software development (SIC 62012). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
PERSONA DESIGN LTD is an active private limited company (company number 13871317) incorporated on 25 January 2022, registered in Morpeth. Its registered activity is business and domestic software development (SIC 62012). Latest small accounts cover the period ending 30 June 2025, showing net assets of −£58k and cash of £8,080, with 5 employees on average. Net assets fell 1479% on the prior period (£4,204).
Peer position · net assets
By net assets it sits in the bottom quarter of 558 comparable companies in Newcastle (median £1,165, upper quartile £23k).
02
Ownership and control
- Mr Daniel James Foster-Smith
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 25 January 20224 yrs ago
- Next accounts due
- 30 March 2027in 156 days
- Confirmation statement due
- 8 February 2027in 106 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 62012
- Business and domestic software development
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£8,080
+408%vs Jun 2024Not reported
5
No changevs Jun 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2025 | −£58k | £8,080 | £3,231 | £71k | — | — | 5 |
| 30 June 2024 | £4,204 | £1,590 | £62k | £62k | — | — | 5 |
Current ratio0.16Current assets ÷ creditors within one year
Cash per employee£1,616Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-57,994 at 30 June 2025
- Net assets down 25% or more on the prior period-1479.5% vs prior period
- Current assets below creditors within one yearCurrent ratio 0.16
- Incorporated two to five years agoIncorporated 25 January 2022
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 156 days
- Confirmation statement duein 106 days
- Accounts period endNet liabilities £58k · small accounts
- Accounts period endNet assets £4,204 · small accounts
- Incorporated
08
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All companies incorporated on 25 January 2022 · in Jan 2022.
09
Reminders for PERSONA DESIGN LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.