−£2,575
vs Mar 2025ActiveNI677714Private limited companyBallymoney
BEHIND THE AD LTD
Significant control: Jane Roper (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Public relations and communications activities (SIC 70210). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
BEHIND THE AD LTD is an active private limited company (company number NI677714) incorporated on 24 March 2021, registered in Ballymoney. Its registered activity is public relations and communications activities (SIC 70210). Latest micro accounts cover the period ending 31 March 2026, showing net assets of −£2,575, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 88% on the prior period (−£1,373).
Peer position · net assets
By net assets it sits in the bottom quarter of 64 comparable companies in Belfast (median £4,291, upper quartile £39k).
02
Ownership and control
- Mrs Jane Roper
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 24 March 20215 yrs ago
- Next accounts due
- 31 December 2027in 432 days
- Confirmation statement due
- 7 April 2027in 164 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 70210
- Public relations and communications activities
- SIC 73110
- Advertising agencies
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
05
Financials
Not reported
Not disclosed
0
vs Mar 2025| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 March 2026 | −£2,575 | — | — | — | — | — | 0 |
| 31 March 2025 | −£1,373 | — | — | — | — | — | 0 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
06
Filing and accounts signals
- Net assets below zeroNet assets £-2,575 at 31 March 2026
- Net assets down 25% or more on the prior period-87.5% vs prior period
- Incorporated five or more years agoIncorporated 24 March 2021
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 432 days
- Confirmation statement duein 164 days
- Accounts period endNet liabilities £2,575 · micro accounts
- Accounts period endNet liabilities £1,373 · micro accounts
- Incorporated
08
Similar companies in Belfast
- MOTIVATE AFRICA LTDBelfast · inc. Apr 2021
- SUCCESS AT WORK LTDColeraine · inc. Jan 2021
- JWB CONSULTANCY LIMITEDDonaghadee · inc. Jan 2021
- PARADIGM NICHE CONSULTING LIMITEDCastlewellan · inc. Jul 2021
- DOHERTY CONSULTING LTDAntrim · inc. Jul 2021
- ANGLE COMMS LIMITEDBelfast · inc. Oct 2020
All companies incorporated on 24 March 2021 · in Mar 2021.
09
Reminders for BEHIND THE AD LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.