−£794k
vs Dec 2023LiquidationSC589174Private limited companyDundee
PRODUCT GURU LTD
Significant control: Simon Coyle (50–75%)
In liquidationThe company is being wound up. A liquidator deals with its affairs, assets and creditors' claims. Status as shown on the Companies House register at 31 August 2026; it may have changed since. Check the live record.
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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Registered activity: Business and domestic software development (SIC 62012). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
PRODUCT GURU LTD is a liquidation private limited company (company number SC589174) incorporated on 19 February 2018, registered in Dundee. Its registered activity is business and domestic software development (SIC 62012). Latest micro accounts cover the period ending 31 December 2024, showing net assets of −£794k, with 12 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets fell 11% on the prior period (−£717k).
Peer position · net assets
By net assets it sits in the bottom quarter of 65 comparable companies in Dundee (median £2, upper quartile £5,495).
02
Ownership and control
- Mr Simon Coyle
- owns 50–75% of shares
- holds 50–75% of voting rights
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 19 February 20188 yrs ago
- Next accounts due
- 30 September 202623 days overdue
- Confirmation statement due
- 5 March 2027in 133 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 62012
- Business and domestic software development
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
05
Financials
Not reported
Not disclosed
12
−14%vs Dec 2023| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 December 2024 | −£794k | — | — | — | — | — | 12 |
| 31 December 2023 | −£717k | — | — | — | — | — | 14 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
06
Filing and accounts signals
- Net assets below zeroNet assets £-793,727 at 31 December 2024
- Incorporated five or more years agoIncorporated 19 February 2018
- Register status is not ActiveLiquidation
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 133 days
- Next accounts due23 days overdue
- Accounts period endNet liabilities £794k · micro accounts
- Accounts period endNet liabilities £717k · micro accounts
- Incorporated
08
Similar companies in Dundee
- RUSTIQ TECHNOLOGY LTDDundee · inc. Feb 2018
- CALLQ LTDDundee · inc. Jan 2018
- DATA2AI LTDDundee · inc. Dec 2017
- FORTHILL INVESTMENTS LTDDundee · inc. Oct 2017
- SKP SOUND DESIGN LTDNewport-On-Tay · inc. Sept 2018
- RECRUITWARE LIMITEDDundee · inc. Dec 2018
All companies incorporated on 19 February 2018 · in Feb 2018.
09
Reminders for PRODUCT GURU LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.