DIRECT DISCOUNT LIMITED
Significant control: Sultan Zaib (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
What does Direct Discount Limited sell?
Registered activity: Non-specialised wholesale trade (SIC 46900). We’re building product and service lists for UK companies. Get this one when it’s ready.
Summary
DIRECT DISCOUNT LIMITED is an active private limited company (company number 11080433) incorporated on 23 November 2017, registered in Bradford. Its registered activity is non-specialised wholesale trade (SIC 46900). Latest micro accounts cover the period ending 30 November 2025, showing net assets of −£14k, with 0 employees on average. As micro-entity accounts, no profit and loss account is filed, so turnover and profit are not public. Net assets rose 12% on the prior period (−£15k). Across the last 3 periods on record the net-asset trend is volatile.
By net assets it sits in the bottom quarter of 450 comparable companies in Leeds (median £6,455, upper quartile £122k).
Ownership and control
- Sultan Zaib
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
Key dates
- Incorporated
- 23 November 20178 yrs ago
- Next accounts due
- 30 August 2027in 311 days
- Confirmation statement due
- 7 December 2026in 45 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
Activity
- SIC 46900
- Non-specialised wholesale trade
- Accounts type
- Micro Entity
- Size band
- MicroCompanies Act thresholds
Financials
| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 November 2025 | −£14k | — | — | £17k | — | — | 0 |
| 30 November 2024 | −£15k | — | — | £20k | — | — | 0 |
| 30 November 2023 | −£15k | — | — | £15k | — | — | 0 |
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing; micro-entity accounts contain no profit and loss account.
Filing and accounts signals
- Net assets below zeroNet assets £-13,614 at 30 November 2025
- Net assets up 10% or more on the prior period+12.1% vs prior period
- Current assets below creditors within one yearCurrent ratio 0.23
- Three or more accounting periods on record3 periods on record
- Incorporated five or more years agoIncorporated 23 November 2017
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
Timeline
- Next accounts duein 311 days
- Confirmation statement duein 45 days
- Accounts period endNet liabilities £14k · micro accounts
- Accounts period endNet liabilities £15k · micro accounts
- Accounts period endNet liabilities £15k · micro accounts
- Incorporated
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All companies incorporated on 23 November 2017 · in Nov 2017.
Reminders for DIRECT DISCOUNT LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.