−£97k
vs Oct 2024Active12276691Private limited companyNorwich
WHATSTORAGE LIMITED
Significant control: Crossley Holdings Ltd (50–75%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does Whatstorage Limited sell?
Registered activity: Advertising agencies (SIC 73110). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
WHATSTORAGE LIMITED is an active private limited company (company number 12276691) incorporated on 23 October 2019, registered in Norwich. Its registered activity is advertising agencies (SIC 73110). Latest small accounts cover the period ending 31 October 2025, showing net assets of −£97k and cash of £4,457, with 3 employees on average. Net assets fell 22% on the prior period (−£80k).
Peer position · net assets
By net assets it sits in the bottom quarter of 2,406 comparable companies in Other (median £2,029, upper quartile £22k).
02
Ownership and control
- Crossley Holdings Ltd
- owns 50–75% of shares
- holds 50–75% of voting rights
- can appoint or remove directors
- Mr Michael Roberto Dent
- owns 75–100% of shares
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 23 October 20197 yrs ago
- Next accounts due
- 31 July 2027in 280 days
- Confirmation statement due
- 6 November 2026in 13 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 73110
- Advertising agencies
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£4,457
−68%vs Oct 2024Not reported
3
−25%vs Oct 2024| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 31 October 2025 | −£97k | £4,457 | £3,757 | £104k | — | — | 3 |
| 31 October 2024 | −£80k | £14k | £17k | £110k | — | — | 4 |
Current ratio0.08Current assets ÷ creditors within one year
Cash per employee£1,486Cash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets below zeroNet assets £-97,226 at 31 October 2025
- Current assets below creditors within one yearCurrent ratio 0.08
- Incorporated five or more years agoIncorporated 23 October 2019
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Next accounts duein 280 days
- Confirmation statement duein 13 days
- Accounts period endNet liabilities £97k · small accounts
- Accounts period endNet liabilities £80k · small accounts
- Incorporated
08
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- CROOTON LTDPeterborough · inc. Oct 2019
- RISE ABOVE AGENCY LTDBournemouth · inc. Oct 2019
All companies incorporated on 23 October 2019 · in Oct 2019.
09
Reminders for WHATSTORAGE LIMITED
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.