£2,011
Not reported the period beforeActive12721033Private limited companyBirmingham
NEW ERA DIRECT LTD
Significant control: Qiaoyun Xu (75–100%)
From public filings as at 31 Aug 2026; may contain errors or be out of date. Verify at Companies House · Terms
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What does New Era Direct Ltd sell?
Registered activity: Retail sale via mail order houses or via Internet (SIC 47910). We’re building product and service lists for UK companies. Get this one when it’s ready.
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01
Summary
NEW ERA DIRECT LTD is an active private limited company (company number 12721033) incorporated on 5 July 2020, registered in Birmingham. Its registered activity is retail sale via mail order houses or via internet (SIC 47910). Latest small accounts cover the period ending 30 June 2025, showing net assets of £2,011 and cash of £46k, with 2 employees on average.
Peer position · net assets
By net assets it sits in the upper half of 3,261 comparable companies in Birmingham (median £100, upper quartile £5,344).
02
Ownership and control
- Mrs Qiaoyun Xu
- owns 75–100% of shares
- holds 75–100% of voting rights
- can appoint or remove directors
Persons with significant control hold 25% or more of shares or voting rights. Smaller shareholdings are only listed in confirmation-statement documents. Directors and secretaries: see the officers list at Companies House.
03
Key dates
- Incorporated
- 5 July 20206 yrs ago
- Next accounts due
- 30 March 2027in 156 days
- Confirmation statement due
- 19 July 2027in 267 days
Due dates are expected from Companies House filing rules; confirm on the official register before relying on them.
04
Activity
- SIC 47910
- Retail sale via mail order houses or via Internet
- Accounts type
- Total Exemption Full
- Size band
- MicroCompanies Act thresholds
05
Financials
£46k
Not reported the period beforeNot reported
2
Not reported the period before| Period end | Net assets | Cash | Debtors | Creditors <1y | Turnover | Profit | Employees |
|---|---|---|---|---|---|---|---|
| 30 June 2025 | £2,011 | £46k | £21k | £69k | — | £5,457 | 2 |
| 1 July 2024 | — | — | — | — | — | — | — |
| 30 June 2024 | £7,468 | £149k | £14k | £179k | — | £2,300 | — |
| 1 July 2023 | — | — | — | — | — | — | — |
Current ratio1Current assets ÷ creditors within one year
Cash per employee£23kCash ÷ average employees
Figures as filed in iXBRL accounts at Companies House. "—" means the line was not reported in that filing.
06
Filing and accounts signals
- Net assets above zeroNet assets £2,011 at 30 June 2025
- Three or more accounting periods on record4 periods on record
- Incorporated five or more years agoIncorporated 5 July 2020
Neutral facts read from the register and filed accounts, each with its evidence. They are not a rating, a prediction or advice, and may be incomplete or out of date. How each signal is derived.
07
Timeline
- Confirmation statement duein 267 days
- Next accounts duein 156 days
- Accounts period endNet assets £2,011 · small accounts
- Accounts period end
- Accounts period endNet assets £7,468 · small accounts
- Accounts period end
- Incorporated
08
Similar companies in Birmingham
- GIFT HAMPERS LTDSutton Coldfield · inc. Jul 2020
- AAA PRIVATE LIMITEDBirmingham · inc. Jul 2020
- THE BIOBOUTIQUE LIMITEDBirmingham · inc. Jul 2020
- PREDATOR WOLF LTDBirmingham · inc. Jul 2020
- LIGHTNING COLLECTABLES LTDBirmingham · inc. Jul 2020
- ANET LTDBirmingham · inc. Jul 2020
All companies incorporated on 5 July 2020 · in Jul 2020.
09
Reminders for NEW ERA DIRECT LTD
Get an email before each filing deadline — accounts and confirmation statement — so nothing is late.